{"id":2698,"date":"2025-04-21T22:37:32","date_gmt":"2025-04-21T22:37:32","guid":{"rendered":"https:\/\/tapestrycapital.ca\/?p=2698"},"modified":"2026-05-24T19:01:26","modified_gmt":"2026-05-24T19:01:26","slug":"canadians-want-to-invest-responsibly-lets-help-them-get-there","status":"publish","type":"story","link":"https:\/\/tapestrycapital.ca\/fr\/story\/canadians-want-to-invest-responsibly-lets-help-them-get-there\/","title":{"rendered":"Canadians want to invest responsibly \u2013 let’s help them get there"},"content":{"rendered":"
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There\u2019s no shortage of interest.\u00a0<\/span><\/p>\n

Selon le <\/span>Enqu\u00eate d'opinion aupr\u00e8s des investisseurs RIA 2025<\/a><\/strong><\/span>, <\/span>67% of Canadians<\/b> say they\u2019re interested in responsible investing. And yet, only <\/span>28% actually own responsible investments<\/b> \u2013\u00a0down from 33% two years ago.<\/span><\/p>\n

So, what gives?\u00a0<\/span><\/p>\n

If most Canadians are interested, why aren\u2019t they acting on it? Why is there such a gap between interest and action \u2013 and how do we close it?\u00a0<\/span><\/p>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n

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Values matter \u2013 but performance still drives decisions.<\/span><\/h2>\n<\/p><\/div>\n<\/div>\n
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When we surveyed our own community bondholders<\/strong><\/span><\/a> \u2013\u00a0people who had already invested in affordable housing \u2013\u00a0their top motivation was creating positive social and environmental impact.\u00a0<\/span><\/p>\n

These are deeply values-driven investors. But here\u2019s what stood out: <\/span>nearly half said they\u2019d invest more if returns were higher.\u00a0<\/b><\/p>\n

This aligns with what we saw in the RIA survey. Canadians were asked how important various factors are when deciding whether to include responsible investments into their portfolio. The results?<\/span><\/p>\n

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  1. 92% said performance and opportunity are <\/span>very<\/span><\/i> or <\/span>somewhat important<\/span><\/i>\u00a0<\/span><\/li>\n
  2. 89% said risk reduction is <\/span>very<\/span><\/i> or <\/span>somewhat important\u00a0<\/span><\/i><\/li>\n
  3. 79% said personal values is <\/span>very<\/span><\/i> or <\/span>somewhat important\u00a0<\/span><\/i><\/li>\n<\/ol>\n

    The takeaway?<\/b> Values bring people in, but performance helps them stay.
    \n<\/span>The good news?<\/b> Community bonds can offer both: steady financial returns and direct, local impact. <\/span><\/p>\n

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    RIA Survey Results<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n

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    There\u2019s interest \u2013 but not enough information.<\/span><\/h2>\n<\/p><\/div>\n<\/div>\n
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    If 67% of Canadians are interested in responsible investing, why aren\u2019t more people doing it?\u00a0<\/span><\/p>\n

    One big reason: <\/span>they don\u2019t know where to start.\u00a0<\/b><\/p>\n

    In fact, <\/span>66% of Canadians say they know little or nothing<\/b> about responsible investing. Read that sentence again \u2013 <\/span>little or nothing<\/span><\/i>!<\/span><\/p>\n

    And it\u2019s not just a lack of awareness about available options. It\u2019s also a lack of trust. Many investors aren\u2019t sure where their money is going or whether it\u2019s making a real difference.\u00a0<\/span><\/p>\n

    That\u2019s partly because of greenwashing, which remains the top deterrent for responsible investing. Vague claims, buzzwords, and slick marketing have made people skeptical \u2013\u00a0and understandably so.\u00a0<\/span><\/p>\n

    In our Community Bondholders Survey<\/strong><\/span><\/a>, the message was loud and clear: People want <\/span>transparency<\/b>. They want <\/span>impact updates<\/b>. And they want to know, <\/span>in plain, honest language,<\/b> what their money is doing.\u00a0<\/span><\/p>\n

    The demand is there. The education and clarity are not.<\/span><\/p>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n

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    \n <\/a>\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n
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    Financial advisors could help \u2013 but they\u2019re not having the conversation.\u00a0<\/span><\/h2>\n<\/p><\/div>\n<\/div>\n
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    According to the RIA survey:<\/span><\/p>\n