We’re excited to announce that Jasleen Bahia is (re)joining the Tapestry team as Marketing and Communications Associate!
This is a new role for Jasleen, but she’s not new to Tapestry. She’s worked on several projects with us while earning her degree in Commerce at the University of
British Columbia’s Sauder School of Business — starting with a summer associate position after cold-emailing Tapestry to introduce herself and share her passion for social finance. While she studied for a semester in England, Jasleen researched the community finance sector in the U.K. and lessons for the Canadian space, and in the summer of 2023, Jasleen researched legislative and regulatory frameworks for community bonds in Canada.
In between, Jasleen worked in public policy, in roles with the Canada Mortgage and Housing Corporation (CMHC) and a nonprofit think tank. She also explored work in traditional finance, but found her heart was in ethical and sustainable finance.
“It’s important to me to feel a sense of purpose and that I’m making an impact. I’ve always found that here,” Jasleen says. “In a way it feels like coming home — it’s a full circle moment now being with Tapestry full time. And it’s even more special to be able to come back and see all the growth that’s happened in the last year, and to be part of communicating that growth.”
Bringing experience in social media and podcasting, Jasleen is looking forward to the creativity a marketing and communications role offers. “That type of work doesn’t feel like work to me, it’s so fun. I get to talk to people, have incredible conversations, and then be creative about how I present the information.”
In her free time, Jasleen volunteers with a nonprofit supporting girls growing up in Vancouver’s Downtown Eastside. Having participated in the program while she was in high school, Jasleen describes another “full circle moment” in being able to volunteer and support the next generation. Jasleen also facilitates youth programs at a Vancouver community centre, plays basketball, and loves to bake and read.
We’re thrilled to have Jasleen back on the team. If you’d like to get in touch, you can reach her at jasleen@tapestrycapital.ca. Welcome to the team, Jasleen!
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