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Do you need a big audience to successfully raise community bonds?

Par Affordable Housing, Education

This is a feature from Tapestry’s newsletter, The Thread. To receive bi-weekly deep dives into non-profit and co-op financing, subscribe at tapestrycapital.ca/newsletter.

Lindsay Harris wants Propolis Housing Cooperative, the nonprofit she co-founded in 2020 to build affordable homes in Kamloops, to end the housing crisis in one of Canada’s most expensive provinces. “We really see our vision as an organization for the long term,” she tells us. “In the future, we want to be owning and operating a network of multifamily buildings in the community.”

Of course, building a six-storey co-op building on Kamloops’ north shore, with 50 units ranging from bachelor to three-bedroom, plus commercial space on the ground floor, isn’t cheap. Propolis had a hard time qualifying for bank loans, as well as the funding programs offered through the Canadian Mortgage and Housing Corporations. It didn’t yet have a community of supporters, so to speak.

So how did Propolis, in the span of just four years, go from incorporating as a brand-new organization to clearing 90% of a $1.1 million community bond campaign, and eventually buying the land for that co-op?

They talked to everybody

In the early stages of their campaign, Propolis did some planning with Tapestry Community Capital to understand who their organization was connected to, and whether they might invest in — or spread the word about — their bonds. For instance, together we identified a network in local food security, an issue that unfortunately dovetails with the housing crisis. They’re also connected local businesses around the building site, with an interest economic development. And much more.

But it’s also meant having a lot of conversations across the table at a farmer’s market, at big community events, and in one-on-one conversations. Everyone on the team has to be able to explain both the project and the concept of community bonds in a deep and thoughtful way. “We didn’t have an existing mailing list of supporters when we started the campaign,” Lindsay says. “We were introducing ourselves to them, as a new organization, at the same time.”

They kept their campaign open-ended

Propolis held their first investor consultations in early 2023, and launched the campaign in early June of that year. Lindsay says if she could go back, she would start the community engagement process years earlier. Trying to explain who Propolis is and the bond campaign at once isn’t something she’d do again.

But by keeping their campaign open for over a year, Propolis has been able to continue selling bonds and using them to repay two short-term loans they needed to purchase the property back in March 2024. While this approach doesn’t work for every organization — it can be better to give supporters a deadline, to convey urgency — it’s worked well for Propolis to build relationships over time.

Propolis is close to 90% of its target raise, but Lindsay and the rest of the team aren’t slacking off. “Just yesterday, I went and did a big long presentation to the Kamloops Adult Learner society about the housing crisis, talking about the solutions that Propolis is doing,” Lindsay says. “It’s not actually a process that stops.”

Want to raise community bonds? Here’s how you get your board on-side

Par Education

This is a feature from Tapestry’s newsletter, The Thread. To receive bi-weekly deep dives into non-profit and co-op financing, subscribe at tapestrycapital.ca/newsletter.

Community bonds are a great source of funding for many non-profits, co-ops, and charities. They can rally a community to your cause just like a donation campaign, while also providing much-needed project funding that remains in your organization’s control. But before you get started, you’ll need to rally your internal team — and most importantly, your board of directors.

Many non-profit board members are unfamiliar with community bonds. Some may even be skeptical. “Most of them are used to doing fundraising campaigns and soliciting donations,” says Jennifer Bryan, director of campaigns at Tapestry Community Capital, “but this is a very different way to raise funds.”

As someone who’s worked in the non-profit sector her whole career, Jennifer knows a thing or two about working with a board. Here are three ways to talk about community bonds with them:

Know your audience

Boards contain multitudes. One of your directors might be a marketing manager, while another is an investment banker, and a third is a hardworking volunteer. Fortunately, community bonds are a multi-layered tool that can appeal to board directors from all sorts of backgrounds.

For marketers and those in fundraising, a bond campaign might be the perfect way to grow your supporter base and engage with existing and lapsed donors. Finance professionals might look at the campaign as a way to diversify your organization’s project capital stack and save on the cost of capital. Others will be interested in the values-alignment — returning interest to local economies, rather than commercial lenders. Figure out what interests your board, whatever it is, and weave it into your proposal.

Focus on flexibility and empowerment

Community bonds allow non-profit organizations to set their own terms and conditions, as well as rates of return. Emphasize that when speaking to your organization’s board. This flexibility is rarely available with commercial lenders and through standard financing options available to non-profit organizations, and your board may be interested in alternatives. You could even outline estimated savings on the cost of capital or sped-up timelines as a result of raising funds on your own terms.

“When boards learn the community bond is something that’s flexible and that they can tailor it to the organization’s strengths or weaknesses, that really helps to seal the deal,” Jennifer says.

Bring them to our workshop

Tapestry runs a 2.5 hour workshop for board members, non-profit staff, and volunteers to talk through community bonds. Think of it as ‘community bonds 101’ where our experienced team will answer any questions you, your team, and your board have. It’ll show the full trajectory of a community bond campaign from start to finish.

Part of the workshop involves a brainstorming session on how to use a community bond, including mapping the potential investor base in your community. This helps your board see that a community bond campaign isn’t a pie-in-the-sky idea. As Jennifer says: “It shows the organization that they actually have a much bigger pool of potential investors, partners, and resources than they might have thought.”

Interested in booking a workshop with Tapestry? Get in touch!

Complementary missions: Community finance & social procurement

Par Education

When Buy Social Canada and Tapestry Community Capital first started collaborating, our conversations noted how siloed conversations around community finance and social procurement could be. In any given calendar year, we both attend quite a few conferences, but we rarely find conversations, panels, and plenaries that delve into how we bring community finance and social procurement together. 

For us, it’s a simple premise: businesses need both access to capital and ongoing customer spending to succeed in the market. This is especially true for social enterprises, which deliver blended value through social and financial outcomes, but may face additional barriers that traditional for-profit businesses do not. One without the other may mean that social enterprises are unable to develop and scale as they desire. It’s clear to us that community finance and social procurement play complementary roles in creating and strengthening the social value marketplace. We’d like to kickstart this conversation with this blog and generate momentum towards better connecting our shared values and work.   

For readers who don’t know, let’s first define some key terms:

  • The social value marketplace (SVM) — a term coined by Buy Social Canada’s founder, David LePage — is “a marketplace where we trade goods and services for the purpose of creating healthy communities.” This marketplace consists of three critical components: social procurement, social value finance, and social enterprise. The SVM is analogous to the social economy.
  • Social value finance — or social finance for short — is an umbrella term. It’s defined as (repayable) financing that generates both financial and social, cultural, and/or environmental “returns” (outputs or outcomes). Community finance is a type of social finance, defined by its place-based nature and community engagement/participation.
  • Community finance entails both philosophies about and tools (i.e. debt, equity, outcomes financing) that enable capital to flow into, and circulate within, communities. This can be via community bonds, micro-financing, promissory notes, friends-and-family loans, member shares, credit unions’ lending, community-based loan funds or community-driven outcomes contracts.
  • Social procurement uses purchasing to achieve institutional, governmental, or individual goals, shaping inclusive and healthy communities. This involves designing policies, adding social value criteria to bids, and seeking out social value suppliers like social enterprises. By focusing on ‘best value for money,’ rather than just the lowest price, makes procurement a tool for building healthy communities.
  • Social enterprises sell goods or services with a social, cultural, or environmental purpose, reinvesting most profits into their mission. They operate in a diverse range of sectors including groceries, catering, waste disposal, healthcare, family services, arts and culture, employment assistance, and construction. They compete with traditional businesses but invest their earnings into healthy and vibrant communities. The future of business is social enterprise, built on justice, equity, and inclusion for all stakeholders.

How community finance and social procurement work together to strengthen the social value marketplace

Community finance can ensure social enterprises acquire the capital needed to grow or expand, which can also help them win new procurement contracts. On the flip side, every purchase has a social, economic, cultural, and environmental impact. In order to make community finance work, social enterprises often need procurement in order to not only pay back their financing, but also to help them sustain and grow. 

Mike Brigham at SolarShare’s Waterview Facility. Source: Green Energy Futures.

For example, SolarShare Cooperative — Canada’s largest solar energy cooperative — leveraged community bonds to great effect (raising $80M and paying out almost $12M in interest to 2000 + community investors). They were able to leverage community bonds not only because they had a solid business model, but because at that time, Ontario’s government also had a Feed-in Tariff program which guaranteed SolarShare revenues and ensured that they not only could pay back their investors but also scale their projects — and thus scale their impact. At Tapestry, we’re keen to explore how we can stack community bonds and outcomes-based purchasing to create more equitable financing terms for social enterprises.

Social procurement complements finance because it often provides more stability for social enterprises in the long term. If a social enterprise can secure repeat clients or ongoing contracts with purchasers, this can build sustainable revenue models that enable social enterprises to grow or maintain operations.

Certified Social Enterprise: Purpose Construction.

A clear example of this comes from Purpose Construction, a Winnipeg-based Certified Social Enterprise. Their base of operations is a major social procurement agreement with Manitoba Housing, but they also have relied on grants and other government funding. Purpose Construction Executive Director Kalen Taylor says the cycles of government funding “leave us vulnerable, and we’re really trying not to lay folks off because then they lose housing or custody of their children.” Learn more in Buy Social Canada’s Sell with Impact report. 

Oftentimes, to help new social enterprises scale, it is necessary to build the financial tools, marketplaces, and procurement that help level the playing field for organizations.

In order to support social enterprise and grow the social value marketplace, we need the community finance and social procurement movements to continue to grow. There is more work to be done by everyone in this sector to increase social enterprise access to funding and procurement opportunities — through policy, advocacy, and action. 

Connect with us to continue learning and get involved:

  • Join Buy Social Canada and Tapestry Community Capital for two upcoming webinars:
  • To discover more about Tapestry’s policy advocacy to strengthen community financing tools, download and read Moving Community Bonds Forward, a research report that explores how we can equitably scale community bonds.
  • Read David LePage’s book Marketplace Revolution to learn more about the social value marketplace and how social finance, social procurement and social enterprise are the tools we need to create community capital.

This blog is co-written by Tapestry Community Capital and Buy Social Canada to help amplify each other’s work to our respective networks, and reinforce our mutual support.

About Tapestry Community Capital:
Tapestry Community Capital is a non-profit cooperative that aims to democratize access to capital. Tapestry guides other non-profits, charities and cooperatives to raise community bonds. Tapestry is also a Buy Social Canada Community Champion that supports a shared mission to grow the social value marketplace and social economy within their networks and communities.

About Buy Social Canada:
Buy Social Canada is a social enterprise that believes procurement is more than an economic transaction, it contributes to community social and economic goals. Buy Social Canada works with public and private sector purchasers to implement social procurement, and offers the only Canada-wide third-party social enterprise certification. 

Dispatches from the Catalyst Community Finance Summit

Par Education, Policy and Advocacy

Last week was a big moment for Canada’s community finance sector — it was the first Catalyst Community Finance Summit in Saskatoon, a first-of-its-kind gathering of people and organizations working toward a thriving community investment ecosystem across the country.

Panel discussion on policy with Eoin Callan, Frank Altman, Lili-Anna Peresa and Matthew Mendelsohn.

Tapestry sent two team members, co-executive director Ryan Collins-Swartz and knowledge lead Suzanne Faiza, to the gathering. And they were busy! Between them, Ryan and Suzanne represented Tapestry on five different panels, from discussions on policy advocacy to how community finance can act in solidarity with global social movements.

As Ryan and Suzanne settle back into daily work, here are three questions they’re mulling over, inspired by conversations at the Summit:

Times are tough. Can community finance meet the moment?

Throughout the Summit, there was an acknowledgement that we’re living through an important moment in history. People around the world are disenfranchised by our economic system that benefits few at the expense of many, and are seeking positive alternatives.

Community finance is a hopeful rebellion against these systems. By definition, it asks us to trust and care for one another, to believe in an economy that allows everyone to thrive. How might we be even louder about this movement and invite more people in?

How can we better emphasize the community in community finance?

While it’s wonderful to gather with colleagues and plan collective action to move community finance forward, there’s very often one voice missing from the conversation — retail investors.

At Tapestry, we believe the spirit of community investment is with, well, community investors! These are everyday people who want to move some of their money into investments that align with their social and environmental values. Meanwhile, instead of paying interest to a big bank, issuing organizations can return interest back to their communities, building up local economies in the process.

How might we more intentionally center community investors as we advocate for a thriving community finance ecosystem?

Who can we collaborate with?

Suzanne Faiza with Malobi Elueme.

There’s something about being gathered with community finance advocates from across the country that helps us to take a step back, see the bigger picture — and see the intersections between our work and others’.

There were many moments at the Catalyst Summit where Suzanne and Ryan noted ways we could be collaborating with other organizations to strengthen our offerings to community bond issuers. Our name, Tapestry, reflects our belief in weaving together all kinds of support for the organizations doing community-centered work day in and day out.

Big thanks to Catalyst for helping us find more ways to do so!

What is a community land trust? Learn about the movement preserving affordable housing and community spaces

Par Affordable Housing, Education

Canada’s housing crisis is reaching a boiling point. We hear about the causes all the time: gentrification, renovictions, real estate bubbles, and more. 

But what about the solutions? One solution with a long history in North America is gaining steam — community land trusts. There are now more than 40 of them across Canada working to keep neighbourhoods diverse, affordable, and vibrant. 

Ready to learn more about this growing movement? Here’s a primer. 

First things first: what is a community land trust? 

In the broadest sense, community land trusts are non-profit organizations that own land and make decisions for what happens on that land at the direction of their members, typically residents of the area. Together, members decide what their community needs and use the land they own to address those needs. 

For example, if the neighbourhood needs more affordable housing, they could lease some of their land to a co-op or non-profit housing provider. If they’d like to encourage arts and culture, they could develop studio spaces or performing venues. And much more! 

How do members make decisions?

Community land trusts run like democracies. Members of a land trust elect a board who makes the decisions. A common governance structure is the tripartite model, where one third of the board needs to be made up of residents inside the land trust’s properties, a third made up of members from the surrounding community, and a third made up of government officials, housing experts and other stakeholders.

Getting this balance of power right is key, because it ensures the community land trust doesn’t only act in the interests of any one stakeholder group. This isn’t a glorified NIMBY group, in other words.

Is there a community land trust near me?

There just might be! There are more than 40 community land trusts across Canada. Find a directory here.

Check out this video for the story of the Kensington Market Community Land Trust, the group working to preserve affordability in one of Toronto’s rapidly gentrifying neighbourhoods. Plus, more on the community land trust movement across North America. 

How do community land trusts get the money to buy land?

Community land trusts don’t always start with a lot of money, but they do have lots of community support — and that’s why many of these groups choose to raise capital by mobilizing their communities. To do this, many issue community bonds, a type of investment opportunity that allows residents and supporters to invest directly in a community land trust’s projects.

Back up, what are community bonds? 

We’re so glad you asked! Community bonds are a social finance tool that can be used by charities, non-profits and co-operatives to finance socially and environmentally impactful projects. Similar in many ways to a traditional bond, they are an interest-bearing loan from an investor, which has a set rate of return and a fixed term. In other words, they function like an I.O.U: community land trusts, in this case, ‘sell’ a bond to an investor, then pay that money back after an agreed-upon amount of time (usually a few years) and with predetermined interest. 

Why community bonds over other financing options for community land trusts?

Community land trusts benefit from a diversity of financing options, but many are exploring community bonds because with this model, they can get the financing they need on their own terms. They don’t have to wait for a government grant or the bank’s approval for a loan — they can launch a community bond campaign when they want to, how they want to. This offers flexibility, which is especially important to land trusts since they often have to spring into action when a piece of property is for sale. Some community land trusts choose to run community bond campaigns to buy specific properties, while others like the Ottawa Community Land Trust are choosing to raise money for a fund they can pull from when properties come onto the market.

Another big reason? Community bonds align with these groups’ ethos of true community economic development (not gentrification). Returns don’t go to big banks or major investors; they go to everyday people living in the neighbourhood, frequenting public spaces, and supporting local businesses. In this way, community land trusts are able to funnel money back into their local economies, fuelling thriving communities from every angle. Learn about all the benefits of community bonds here.

Are you running a community land trust (or thinking of starting one up) and looking for financing? Get in touch with our team — we’d love hear about your project and explore whether community bonds are a good fit. 

Iffy about investing your foundation’s assets in REITs during a housing crisis? Switch to community bonds

Par Affordable Housing, Education

A recent report by SHARE, a non-profit shareholder advocacy organization, revealed some unsettling information about residential real estate investment trusts, known as REITs. 

These trusts, which own and often operate profit-driven residential real estate (i.e. apartment buildings), could be contributing to the country’s housing crisis. But investors don’t have enough information to know one way or another, the report found.

The data they were able to gather from Canada’s six largest REITs, though, suggests these trusts’ investment strategies could be pricing people out of housing. New tenants in turned over units paid an average of 13 per cent higher rent in properties managed by the four REITs that provided this data. Tenants moving into newly renovated units paid a whopping 29 per cent more on average than previous tenants (in properties managed by two REITs who shared this data). 

The report also found investors are getting little to no information from REITs about eviction rates, property maintenance, and other factors around securing people’s human right to decent housing.

Are foundations and REITs values-aligned?

In a recent Future of Good story, Gabe Oatley reported that while “Canadian foundations and charities aren’t required to disclose their investments…interviews with experts suggest residential REIT holdings are common.”

Meanwhile, Canada’s philanthropic foundations are under increasing scrutiny to ensure their investments align with their missions and beliefs. The troubling practices revealed by the SHARE report have sparked debates over the role of REITs in exacerbating housing affordability challenges and contributing to the erosion of tenants’ rights — and therefore, foundations’ complicity.

All of this raises a fundamental question: If foundations divest from REITs, where should they channel their investments?

Community bond campaigns: a community-led, ethical way to invest in housing

Community bond campaigns present a compelling solution for foundations seeking ethical and impactful investment options. (New to the world of community bonds? Learn about the model here.

By creating a dedicated portfolio for community investment through community bonds, foundations could actively address affordable housing challenges while fostering community development at the same time. Community bonds are issued by affordable housing providers (you can read about six of them operating across the country here), bought by retail or institutional investors, and repaid with interest rates and timelines set by issuers. This gives community groups who want to address the housing crisis a flexible way to raise the capital they need, while offering returns directly to their community members. And at Tapestry, we work with these groups to make sure there’s a solid plan to generate revenue and repay investors before launching.

Here are four big reasons they’re a values-aligned investment for foundations: 

Community bonds are transparent 

Community bond issuers consistently report on progress to investors throughout their projects, allowing investors to clearly see where their money is going, and make sure they’re invested in truly ethical, affordable housing. This transparency fosters trust between foundations, issuers, and communities, ensuring that funds are making a dent in the housing crisis.

They’re direct 

Investing in community bonds directly supports community-driven and community-focused initiatives that prioritize long-term and sustainable affordability in communities. Through community bonds, foundations can invest directly in grassroots groups with firsthand knowledge of their communities’ housing struggles and effective solutions. 

They facilitate community engagement 

One of the biggest advantages of community bonds is the opportunity for foundations to engage directly with communities at the forefront of the housing crisis. This engagement isn’t just financial — it’s about creating connections, understanding needs, and fostering genuine impact. Foundations can play a pivotal role not only as investors but as catalysts for positive change within communities.

You can help catalyze a community investment movement

At Tapestry, we envision a future where retail investors can put their money into bettering their communities, and the returns from those investments then contribute to the community’s overall economic development. If you believe in this future, too, an investment from your foundation could help build excitement and confidence in community bonds. It’s an invaluable contribution to the individual community bond campaign you invest in, and to the movement toward ethical investment in Canada.

In a landscape where foundations are increasingly called on to uphold ethical responsibilities, the choice of investment vehicles carries immense weight. Transitioning from REITs to community bond investments offers foundations an opportunity to stand as beacons of truly ethical investment — and make a real impact on the housing crisis affecting the daily lives of so many across Canada.

Five big lessons on reconciliation and community finance

Par Education

I’ve spent the past couple of days immersed in the world of economic reconciliation at Forward Summit East, in beautiful Orillia. The Forward Summits (there is both an East and a West Summit) are national gatherings of Indigenous and non-Indigenous business leaders committed to building Indigenous prosperity through Truth and Reconciliation. This was the first Forward Summit East, and it was a privilege to be there and learn. This Forward Summit took place on the territory of the Chippewas of Rama First Nation, and I was grateful to be welcomed onto their land and reserve.

It’s been a whirlwind, as all conferences are, of meeting new people, learning new things, and trying to take it all in — but in honour of the National Day for Truth and Reconciliation, September 30, I spent some time reflecting on what economic reconciliation might mean to the social finance world, and, more specifically, in my work as Knowledge Lead at Tapestry. 

Nothing I’ve learned is 100 percent true, all the time 

There are more than 600 First Nation communities across Canada, not to mention the many Métis and Inuit communities. Across Turtle Island, more than 1,000 Indigenous languages are spoken. That’s a ton of diversity in worldview, resources, priorities, and values — something I knew on an intellectual level, but being among a group of diverse Indigenous leaders and thinkers at this conference has driven home this point.

I came to Forward Summit looking for insights on meaningfully engaging with Indigenous communities in the finance space — but I’m leaving with the reminder that there will never be (and should never be) one universal way to do this work.

Economic reconciliation should touch every part of our financial systems

Forward Summit is all about economic reconciliation, which, from my perspective, necessarily sits at the intersection between the concepts of Truth and Reconciliation and economic justice. The Truth and Reconciliation Commission’s call on corporate Canada to implement the United Nations Declaration on the Rights of Indigenous Peoples into all corporate policies and operations. Of course, there is no reconciliation without truth, and this means first acknowledging and learning about the material and/or financial dispossession of the Peoples of Turtle Island, especially through land. It’s only through embodying this historical knowledge that we can begin the process of building and maintaining mutually respectful trade relationships with Indigenous Peoples that empowers their sovereignty. Economic justice calls for a fairer economy — where all have the opportunity to succeed and thrive and it is clear that we will never establish economic justice if Indigenous Peoples economic activities are not supported, valued, and considered a key part of financial and trade systems.

From an immigrant settler’s perspective, this week has deepened my understanding of what that looks like in practice, and offered reflection on how Tapestry’s work might contribute. One key gap, I’ve learned, is access to affordable capital — the same access non-Indigenous business leaders have. And at Tapestry, we believe in affordable, patient, community-led capital for all. 

How much do you (and I) know about Indigenous economics?

But before community bonds can contribute to the work of economic reconciliation, we should ask ourselves: how much do we really know about the existing economic systems and financial tools in Indigenous communities? Are we assuming our economic tools will be useful and relevant? Are we assuming that all Indigenous businesses (and there’s no clear legal definition of what an Indigenous business is) are by default social purpose businesses? Are we assuming that for-profit Indigenous businesses lack a social purpose?

Indigenous communities have unique histories of pre-colonisation economic systems, and for many, these values and customs still exist today. This was highlighted in the Canadian Council for Aboriginal Business’ report from 2017 on Indigenous Perspectives on Social Innovation and Finance, which highlighted the need for non-Indigenous lenders and intermediaries to improve their knowledge base on the barriers faced by Indigenous SPOs and to fill gaps in the existing research on Indigenous social finance. The CCAB identified this as a need that they could use support on. This week, I’ve reflected on how rarely the social finance community acknowledges these Indigenous economies, and the deep learning there is for us at Tapestry to embark on here. Nevertheless, I have hope that these are aspects that can be remedied for us to embark on true economic reconciliation!

What about the Indian Act?

And furthermore, how much do we know about colonisation’s impact on how Indigenous communities’ are able to participate in economies? Many speakers and people I’ve met this week have asked this question of settler-led organisations looking to work with Indigenous communities. I’ll give you an example: the Indian Act prohibits many Indigenous communities on reserve (there are urban Indigenous communities and 120 urban reserves) from using their property as collateral on a loan — the very thing many of our non-Indigenous clients working on affordable housing projects do. That’s just one way the Indian Act interacts with our financial systems; there are countless others, and it’s on settler social finance actors to make sure we’re informed and ready to work around these limitations (and Indigenous Peoples have been routinely doing this!).

We must move at the pace of relationships and Indigenous self-determination

We know that reciprocal, meaningful relationships are a core value to many Indigenous communities, and any work we do toward economic reconciliation must make space for building trust, connection, and reciprocity. 

There were some great examples of settler-led organisations, such as HydroOne, who seemed to have gotten the relationship building right. Penny Favel from HydroOne, spoke to how her organisation rethought their equity model by building more transparent negotiating processes. And also by building relationships with Nations well in advance (think a year or two) through boots-on-the-ground research and listening. They didn’t bring a direct solution to communities, but talked and listened to what communities actually needed, all without the guarantee of a contract in hand.

A caveat here: one thing I’m reminded of this week is that some Indigenous communities (again, they’re not a monolith!) simply want access to the same economic tools settler communities have, even if they’re transactional and not based on deep, involved relationships, as long as those tools can help empower their sovereignty and self-determination. That’s important to fight for, too. 

Regardless, the priorities will always be set by Indigenous leaders in economic reconciliation — and I’m ready to follow their lead.

Suzanne Faiza is the Knowledge Lead at Tapestry Community Capital.

Meet three community bond buyers — here’s why they invested

Par Affordable Housing, Education

Investors are an essential piece of the community bond puzzle. But who are they? What’s important to them? What do they value? What do they need to know about you and your project to make the decision to invest?

The answers to these questions are unique to each organisation and project — and Tapestry clients find those answers through stage two of our process working together — but to give you a glimpse into the minds and motivations of community bond supporters, we sat down with three different investors and asked an important question: Why did you buy? 

Here’s what they told us. 

The community development organisation looking to publicly support affordable housing

When Haliburton County, Ont.-based affordable housing provider Places for People launched a community bond raise earlier this summer, one of the very first investors snapped up $50,000 worth of bonds — a pretty significant chunk of the $850,000 goal. That investor was the Haliburton County Development Corporation (HCDC), and executive director Patti Tallman says it was HCDC’s longtime faith in Places for People’s work that made investing a no-brainer. “Knowing the affiliation with Tapestry…we felt very comfortable in that investment,” Patti adds. 

After working with Places for People for many years — HCDC has loaned the organization money in the past for its affordable housing work — Patti says the community bond campaign was a welcome opportunity to publicly support Places for People’s work. “We wanted to be able to show that HCDC is a huge supporter of the concept of what Places for People is and what they do,” says Patti. “To be able to help launch the program right from the get go, it’s maybe going to [encourage] more people to think, Yeah, I can make an investment here.”

HCDC typically invests in businesses in Haliburton, so an investment in a non-profit is “unique and different” from their other work, Patti says. It was a new concept for others, too: Patti says in some of the local media coverage, reporters called the investment a donation, which is not the case. All community bond investors receive their principal investment back, with interest.

The interest HCDC earns from their investment will go back into its programs supporting economic development in the county, like its Local Initiatives Program — the only program of its kind hosted by a community development corporation — which provides non-repayable grants to nonprofits contributing to Haliburton County’s resiliency and vibrancy. Community bonds are meant to build community wealth, and HCDC’s relationship with Places for People is a great example. 

The individual investor who believes in helping her neighbours out

After Deb Alore retired from her job in public health, she began to get more involved in community advocacy in Kamloops, B.C., which she’s called home since 1987. When she started going to general meetings and potlucks hosted by the Kamloops Food Policy Council, she met Lindsay Harris, the council’s food policy implementation lead. She’d also heard of Myles Pruden’s work in the community on net-zero, affordable housing construction.

So when Lindsay and Myles came together to start another organisation, Propolis Housing Cooperative, to build new affordable housing in the community, Deb took note. And when Propolis launched a community bond raise, she was in. “I respect them very much. I think those folks have done great things with other projects,” Deb says. “I just wanted to be a part of something positive and solution-based. And given that I felt the people involved were really reputable, I just thought, I can’t not support this. I need to do this.

As a longtime Kamloops resident, Deb can see firsthand how challenging the housing market is. “We’ve had our share of financial challenges too, but I’ve never felt like I was in danger of losing my shelter because of the cost,” she says. As someone with the means to help her Kamloops neighbours, Deb feels a responsibility to do so. 

Deb invested in the Worker Bee bond, a minimum $1,000 bond with 2.5 per cent interest paid at the end of a three-year term. This is the first community bond Deb has invested in, but she doesn’t think it will be the last. One factor that limited the size of her investment this time around, though, was that it couldn’t be held in an RRSP (some community bonds can be held in RRSPs and TFSAs, but for Propolis’s first raise, their bonds are not eligible). “I’m retired and a lot of my savings are in RRSPs,” she says. “I had to [use] non registered money that I didn’t need for other things.” 

But Deb says she’s not overly concerned with the returns. “For me,” she says, “the investment piece of it was just sort of incidental. It was all about being a part of something positive, a positive change. The fact that I may earn a little bit of interest by loaning the Propolis group a bit of money over the next three years, that’s a bonus. But that is certainly not what drove me to be involved.”

The foundation with a national scope and a commitment to impact investment

Toronto-based Inspirit Foundation has invested in a number of community bond campaigns, among them SolarShare, a cooperative that owns 52 commercial-scale solar power projects across Ontario.

Jory says Inspirit is attracted to the “clean and simple” nature of community bonds: investors buy a bond, and their principal investment is repaid with interest after a predetermined term, usually a few years. “Comparing that to private equity deals, comparing that to social impact bonds, it’s just simpler. I think that’s certainly an advantage of it,” Jory says. 

Inspirit isn’t necessarily deterred by more complicated investments — Jory looks for good investments in solid ideas and projects, and focuses less on the format, he says. But Inspirit does tend to invest in projects and organisations with measurable or tangible outcomes. “Most of the stuff that we look at is pretty concrete, and we were able to see or even interact with end users,” he says.

Part of why Jory is a connoisseur of impact investment formats is Inspirit’s commitment to a 100 per cent impact investment portfolio — whereas some foundations make more traditional investments without ESG considerations in order to earn returns for their granting programs. “Since Inspirit exists to create a more inclusive and pluralist society, our investments need to generate returns that transcend financial outcomes for our foundation and maximize stakeholder value,” reads Inspirit’s investment policy statement.

Jory predicts Inspirit will continue to invest in community bonds, and that he’ll have more and more to choose from. “I get the sense that more and more nonprofits are looking at the model and wondering if it’s workable [for them].”

It’s tax season and we’re here to help

Par Education, News

It’s that time of year again. That’s right – it’s tax season. 

For issuers of community bonds, this means it’s time to report the investment earnings of their investors to the Canada Revenue Agency (CRA) and Revenu Québec, and to provide investors with the necessary paperwork to file their income taxes. 

For issuers working with Tapestry, this process is a simple and straightforward one. Our clients need only email their investors to inform them that the tax slips are en route, and we take care of the rest! 

At Tapestry, our investment management software, Atticus, is the real hero of the season. Not only does Atticus securely store investor data and calculate interest disbursements, but it also generates reports that hold the information required for T5 and RL-3 tax slips. 

Tapestry generates these slips and ensures they are sent to investors before the required deadline. 

“Data management tools like spreadsheets are prone to human error,” explains our Impact Investment Manager, Theodora Mladenova. “Not to mention, it isn’t a safe way to store investor’s sensitive information. It is possible for issuers to manage this work on their own, but we save them a whole lot of hassle and reduce these risks.” 

Satyameet SinghBeyond tools such as Atticus, which streamline this process for tax reporting, Tapestry also builds on 20 years of experience in the field. “Ultimately, this knowledge saves our clients time and money, so that they can focus on what they are good at – growing their positive impact within their communities.”  

Our seasoned Campaign Manager, Satyameet Singh, also reminds us that this is an opportune time of year for issuers of community bonds to have a touch point with their investors. “Taxes may be a bit boring but your project certainly isn’t! This is a great time to provide an update to investors on your project and show them how their funds are being put to use,” he explains. “Investors really appreciate this communication, and it helps to build a deep and trusting relationship. We always recommend that our clients take advantage of this opportunity to reconnect with their investors.”

Timing your Community Bond Campaign: what to expect

Par Education

Typically, a community bond campaign takes about one year from start to finish. While every project is different, and may vary slightly depending on the total sum being raised and unique project milestones, we find that the vast majority of organizations are able to achieve their funding goal within this timeframe.

In this article, we will walk you through our community bond process so that you can understand how your funding timelines can fit with your project needs.

Getting Started

Each community bond campaign begins with an introductory workshop as the first step. This 3-hour session will be a chance to bring your entire organization together (Volunteers, Staff, Board Members, Advisors, etc.) to learn more about community bonds and how they could potentially be used to fund your project. After the workshop, you’ll receive a readiness assessment from Tapestry with a recommendation on whether community bonds will be a good fit for your project and organization.

If your assessment suggests that community bonds are a promising financing route, you will move into the Planning & Feasibility phase.

Planning & Feasibility

Clients come to us at all different stages. It is our job to get you to the point of being investment ready. In order to do this, we will model your finances to get a picture of how much debt your organization can comfortably carry.

Next, we will map your community stakeholders to understand their needs and appetite for investment. Together, these two critical steps will take approximately 2 months.

If it is clear after Planning & Feasibility that 1) your organization is in a financial position to carry debt and repay investors, and 2) there is a sizable community to support your project, you will move into the Structuring phase.

Structuring

During the 3 months in Structuring, we will be helping you to set your bond terms. This will be done through a combination of financial modelling and community consultations to test the bond terms.

We will also be preparing all the necessary documents to bring your investment offering to the public. These will include a:

  • 5-10 year business plan
  • Offering statement
  • Term sheet
  • Trust agreement

Your Tapestry Campaign Manager will work with you to create your marketing and communications strategy, and set you up on our sales platform so that investors can easily invest online. We will train you to use these tools, and to communicate effectively with potential investors.

By the end of the structuring phase, you will have:

  • Your investor package ready to go
  • A campaign website that links to your organization’s homepage
  • A marketing and communications plan that will include a detailed budget and timeline for key messages through social media, e-newsletters, investor information sessions and press
  • A sales process set-up on our customer relationship management (CRM) system and on Tapestry’s investor management platform, Atticus

Raise

At this point, you will be ready to go live and bring your campaign to the public! Once your campaign is launched, it will take 6 months to raise your target investment. Though this timeframe can vary slightly, we find that a period of 6 months gives your organization enough time to tell your story and demonstrate your impact, and gives investors ample time to do their research and make an investment decision.

We generally don’t recommend extending beyond the 6-month timeframe as there needs to be a sense of urgency in order to engage investors.

Your Tapestry Campaign Manager will meet with you regularly throughout your raise and make sure your campaign is on track. As bonds are being purchased, our Investment Management Team will work in the background to onboard investors and process their transactions.

 

Management

Once you have reached your target investment, Tapestry will continue to support you with professional investor management services for the duration of your bonds.

Our Investment Management Team will look after interest disbursements, issue tax forms and provide customer service to investors as needed. At year end, we will also support you with financial reporting on your bonds.

An accelerated timeline is sometimes possible

We are often approached by organizations that are on a tight timeline and interested in pursuing an accelerated plan. In some cases, this may be possible but will depend on the readiness of your organization.

In certain cases, organizations may have already taken the time to build detailed financial models on their own. In such a situation, we would work together to assess whether it is possible to by-pass the Planning & Feasibility phase.

If your project will require tighter timelines, it will be important to share this with the Tapestry team early on so that we can adjust your schedule accordingly.

Don’t raise before you can spend

Another important question is when to raise your funds. We always advise organizations not to begin raising funds until they have a defined use for the capital, and there is a planned transaction date within sight.

Of course, if you are searching to purchase a property, finding the right property may take time and you will need the funds in hand to do so. However, once your raise is complete, we recommend deploying the funds as soon as possible as you will be beginning to accrue interest.

Under certain circumstances, it may make sense to stage your raise to match project milestones. For example, if you are constructing a building rather than buying one, you may wish to issue multiple offering statements in order to secure the funds only when you need them.

 

Tapestry will always work with your team to understand the important milestones of your project, and do our best to match the timing of your funding.

Where to start?

Are you interested in raising community bonds for a project? The first step is our Introductory Community Bond Workshop. Learn more about it here, and get in touch with a member of our team at info@tapestrycapital.ca.

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